ARTIST: Hooray for Earth
Hooray for Earth has an independently cultivated energy in their music that creates a uniform quality in their album Racy. With experimental, instrumental introductions and Pop-inspired refrains, the specific genre that they fall into is indefinable. They’re Pop, but they’re also Punk Rock. Oh, and they also claim to be alternative, so conforming to a single vibe is none of their concern. Though their sound is unique as well as complex, their lyrics are quite the opposite. It’s their lyrics that create the connection they so strongly bear with their fans. Hooray for Earth implements songwriting that triggers memories in the listener’s mind. They directly address them as, “Hey, little one", and make them revisit embarrassing situations with, “Now that I said it/ Immediately regret it/ As always the time will pass". They bring to the forefront of your mind unfairness and belittlement, and then tell you despite it all, you’re ok. In doing this, they forge a personal connection with their fans, giving off the energy that they understand the trials of being young, awkward, or broken-hearted.
The construction of their tracks allows for the listener to enter an ambiguous realm of mutual scenarios and conversations. This allows lyrics like, “Wake up (wake up!)/ I don't really think it's a home”, to trigger a parallel for the listener in their own personal life. Hooray for Earth identifies loss, heartbreak, and misunderstandings through the use of hazy, nonspecific lyrics, a key that unlocks their ability to empathize. They are able to bring the listener to into a space full of raw emotion, and it’s almost entirely conveyed through their signature sound. It shouts desperation, messy urgency, and anticipation, in a voice that is lulling and sleepy.
In an interview ,the band said that "the music that excited me most when I was young was really anything with huge powerful chords, good intertwining melodies…I don’t know. I just wanted to make the exact record that was living in my head for quite some time. I've been making music for a long time but for some reason was never comfortable enough to get out the record I really wanted.” He creates in the tracks a discontinuous cross between asking for help and ducking in fear, aligning Hooray for Earth with the emotionally confused suburban teenager. Racy offers these youths an unruly, unkempt escape from whatever ails them, be it a generation gap from parents, a grudge against the all-powerful institutions, or simply a misunderstood disposition. Hooray for Earth may not conform to a specific type of music, but it seems they definitively cultivate a specific fan base. Their name, for one, is initially intriguing and pertinent, via the popular “Go Green” initiative, but at its core, “Hooray for Earth” drips with sarcasm. Their lyrics portray the band in a post-cynical disposition, where the unfairness of life is recognized as a necessary evil. Hooray for Earth is a facetious quip portraying the band as too cool for school; in their minds, anyway.
Their online presence continues to perpetuate their misunderstood punker attitudes. The basic elements of artistic hipster culture comprise their official website: luminous, stone-faced selfies, tracks to stream at your fingertips, with the minimalist approach to design that screams we don’t care, we’re really obscure. They’ve taken the rebel-without-a-cause persona and made it their own. Transplanted in New York, singer for Hooray for Earth Noel Heroux shines light on how his songwriting ended up with the focus that it did. “I always say that New York is too insane and full of creative people to get caught up in your own BS. Since I’ve been here, I find that I never really write about myself, everything seems to exist outside of myself and that’s what I prefer to explore.” It’s true, no part of Racy resonates as a personal anecdote from Heroux’s life. If he does gain inspiration for his lyrics from his daily routine, it presents itself stripped of character. Even when he does reference himself, “Been in a fight every night/ Pushing my luck/ Can confide in you/ Say no words empty notes/ Pushing my luck", there’s no real connection between the words and Heroux. The stories of his songs can be extrapolated and applied to pretty much anyone’s life. The ambiguous language allows for universal empathy from Heroux, who seems to understand.
Racy is loud, unapologetic, and at times, a bit indecipherable, but Heroux gives his fans irrefutable encouragement, wrapped in small packages, like “Pray on something in your heart.” Their music has harnessed something unique that sounds edgy and exciting, but still resonates within the listener as something deeper. This resonance may be more explicit were the lyrics enunciated a bit more profoundly, but every artist has their downfall.
“Saying that it can’t be done, knowing that it can be done.”